Job Description
As a Digital Marketing Specialist at Ormi, you will play a key role in shaping our online presence and growth among field service contractors. You will manage campaigns across SEO, paid advertising, and content channels, ensuring strategies align with business objectives and deliver measurable results. Your work will directly impact how we attract, engage, and convert HVAC, plumbing, electrical, and remodeling contractors who are looking for a simpler way to manage their businesses.
This role requires a balance of creativity and analytical thinking. From crafting compelling ad copy that speaks to contractors' pain points to interpreting campaign data, you will take ownership of the marketing funnel end-to-end. You'll work closely with designers and developers to launch high-performing landing pages, email sequences, and paid campaigns that scale and resonate with field service professionals.
You will also be responsible for monitoring campaign performance, preparing reports, and presenting insights to stakeholders. By staying up to date with the latest tools, platforms, and trends in digital marketing, you'll continuously improve results and push our marketing strategy forward, helping more contractors discover how Ormi simplifies job scheduling, invoicing, and customer management.
What you'll bring
As a Digital Marketing Specialist at Ormi, you'll combine creativity with data-driven strategies to boost brand awareness and drive measurable results among field service contractors. You should be confident in managing campaigns across multiple channels, analyzing performance, and collaborating with cross-functional teams to optimize every step of the customer journey.
- 2–4 years of proven experience in B2B digital marketing (agency or in-house).
- Demonstrated success with SEO and PPC campaigns targeting small and medium businesses.
- Strong knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
- Experience with Google Analytics, SEMrush, HubSpot, or similar tools.
- Strong copywriting and storytelling skills, especially for B2B audiences.
- Familiarity with conversion funnels, CRO, and lead generation strategies.
- Interest in or experience with field service, construction, or related industries.
- Ability to interpret data and prepare actionable performance reports.
- Excellent communication and time management skills with attention to detail.
Benefits
We value both professional growth and work-life balance. Along with competitive compensation, you'll have opportunities to develop new skills, earn certifications, and work on marketing initiatives that directly impact how field service contractors run their businesses.
- Competitive compensation with quarterly performance bonuses.
- Fully remote-friendly role with flexible working hours.
- Learning and development budget for courses, certifications, and events.
- Paid annual leave + government holidays.
- Opportunity to work on marketing for a growing field service platform.
- Supportive team culture with regular knowledge-sharing sessions.
