Job Description
We are looking for a Marketing Lead to take ownership of Ormi's brand strategy, demand generation, and overall marketing execution. You will guide a team of marketers to deliver campaigns that resonate with HVAC, plumbing, electrical, and remodeling contractors—helping them discover how Ormi simplifies their field service operations.
As the marketing lead, you'll define strategic roadmaps, set campaign objectives, and oversee the implementation of initiatives across digital, social, and content channels. You will also collaborate with sales and product teams to align messaging and drive customer engagement throughout the funnel, focusing on how Ormi's per-job pricing model benefits contractors over traditional monthly subscriptions.
The ideal candidate will combine strategic vision with hands-on execution. You'll evaluate campaign performance, experiment with new channels, and use analytics to continuously optimize results. This role is perfect for someone who enjoys leading a team while staying close to campaign strategy and outcomes, and who understands the unique needs of field service businesses.
What you'll bring
As a Marketing Lead at Ormi, you'll be responsible for driving brand growth, shaping strategic campaigns, and mentoring a team of marketers to achieve measurable business outcomes. You should be comfortable balancing hands-on execution with leadership, ensuring that marketing initiatives align with both contractor needs and company objectives.
- 5–7 years of experience in B2B marketing, preferably in SaaS or field service industries.
- Proven ability to lead and mentor teams.
- Strong experience in SEO, PPC, and content marketing for B2B audiences.
- Familiarity with marketing automation tools (HubSpot, Marketo, or similar).
- Understanding of field service management or related industries (HVAC, plumbing, electrical, construction).
- Data-driven mindset with campaign ROI analysis skills.
- Experience marketing to small and medium-sized businesses.
Benefits
We value leadership, creativity, and continuous growth. Along with competitive compensation, you'll gain access to training opportunities, flexible work options, and the chance to make a lasting impact on how field service contractors run their businesses.
- Competitive compensation with performance-based bonuses.
- Fully remote role with flexible schedule.
- 25 days annual leave.
- Training and conference allowances.
- Leadership role with executive growth path.
- Opportunity to shape marketing for a growing field service platform.
